Steve DeZara

Managing Director
Home Services Sector Leader


Steve brings over 30 years of innovative and data-driven business leadership, and a passion for problem-solving related to sales, operations, and growth of businesses. As a thought-leader within the Home Services industry, Steve, throughout his career, always leveraged new and existing technologies to grow revenue, and utilized relevant data to create meaningful business solutions. He has driven profitable growth in both large, publicly traded companies, and small entrepreneurial businesses.

Steve has held numerous operating roles including as CEO of Luna Flooring for over 15 years, and then as CEO of Luna Brands after leading a successful merger with Empire Today. During his tenure as CEO of Luna, Steve grew the business at 25% CAGR. He has also led a geographic expansion strategy that resulted in a 50% at home flooring market share within 24 months of opening new markets. Most recently, Steve has started and built two successful Home Services companies. He acquired Galaxie Home in 2012 and grew that company over the course of six years before pivoting to his current role in AI technology.

Steve currently operates as the CEO and founding partner of Think Unlimited, helping Home Services companies grow revenue through data-driven AI lead allocation and scoring software as well as drip campaign services.

Steve is a Board Director of Empire Today and Board Director for the past 25 years for the BBB.

Sector-Related Experience

  • Galaxie Home, Chief Executive Officer
  • Empire Today, Chief Executive Officer of Luna Flooring, Executive Consultant for Empire
  • Luna Financial Services, LLC, Chief Executive Officer

Portfolio Company Board Participation

  • Peerless Fence